Introduction
Optymizes is committed to safeguarding your privacy and ensuring the security of your personal and operational data. This Privacy Policy outlines how we collect, use, share, and protect data across all our services, including QR Code solutions powered by Flowcode’s technologies.
By using our services, you agree to the practices described in this policy.
1. Information We Collect
We collect the following types of data to provide and improve our services:
1.1 Personal Information
Name, email address, and phone number provided during account registration or inquiries.
Billing details for payment processing.
1.2 Operational Data
Asset-specific data linked to QR codes, including asset location, serial numbers, maintenance history, and user interactions.
1.3 Device and Technical Information
IP addresses, browser type, device identifiers, and geolocation data.
Cookies and tracking technologies for analytics and optimization.
1.4 Usage Data
Metrics related to QR code scans, including timestamps, user actions, and conversion events.
2. How We Use Your Information
We use collected data for the following purposes:
2.1 Service Delivery
Managing QR codes, Flowpages, and analytics dashboards.
Sending automated maintenance reminders and notifications.
2.2 Improvement and Development
Enhancing user experience through analytics and feedback.
Developing new features and services.
2.3 Marketing and Communication
Sharing updates, promotions, and newsletters (with user consent).
2.4 Compliance and Security
Ensuring adherence to legal obligations and protecting against misuse.
3. Sharing and Disclosure
We may share your data under the following circumstances:
3.1 Service Providers
Trusted third parties assisting in hosting, analytics, and customer support.
3.2 Compliance with Laws
To meet legal obligations or respond to lawful requests from authorities.
3.3 Business Transfers
In the event of mergers, acquisitions, or asset sales, your data may be transferred.
3.4 Aggregated Data
Non-personally identifiable data used for analysis or research purposes.
4. QR Code-Specific Data Usage
This section addresses data collected through QR code services:
4.1 Dynamic QR Code Functionality
Dynamic QR codes can update content in real-time, providing flexibility for businesses.
Linked data may include asset information, service schedules, and geolocation.
4.2 Data Collected During Scans
Scan Metadata: Timestamp, device type, and approximate location.
Interaction Data: Actions taken post-scan, such as form submissions or downloads.
4.3 How We Use QR Code Data
Enabling real-time tracking and notifications for maintenance tasks.
Improving asset management workflows and generating actionable insights.
4.4 Security of QR Code Data
Data is encrypted and stored securely to prevent unauthorized access.
Anonymized reporting for analytics ensures user privacy.
5. Flowcode Technology Integration
As part of our partnership with Flowcode, additional policies apply to data processed via their platform:
Flowpages: Information displayed on custom landing pages tied to QR codes may be logged for analytics purposes.
Analytics and Conversion Events: Flowcode collects metrics such as page visits, link clicks, and form submissions for performance analysis.
For more information on Flowcode Privacy Policy visit: https://www.flowcode.com/privacy-policy
6. Cookies and Tracking
We use cookies to:
Track QR code scans and user interactions.
Personalize content and improve user experience.
Collect insights into service performance.
Users can manage cookie preferences through their browser settings.
7. Security Measures
We prioritize the security of your data through:
Encryption protocols for data in transit and at rest.
Regular system audits and vulnerability assessments.
Access controls to restrict unauthorized data handling.
8. User Rights
You have the following rights regarding your data:
Access and Correction: Review and update personal information.
Data Portability: Receive your data in a machine-readable format.
Deletion: Request removal of data, subject to legal obligations.
Marketing Preferences: Opt out of promotional communications.
To exercise these rights, contact us using the infomation below.
9. Data Retention
Data is retained as long as necessary for operational purposes or to comply with legal obligations. QR code scan data is stored for performance analysis and maintenance tracking.
10. International Data Transfers
If data is transferred outside your country of residence, we ensure compliance with applicable laws, including the use of Standard Contractual Clauses or similar safeguards.
11. Changes to This Policy
We may update this policy to reflect changes in our services or legal requirements. Significant updates will be communicated via our website or email.
North City Business Centre
2 Duncairn Gardens,
Belfast
BT15 2GG